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TRAM FESTIVAL

This University brief was all about branding, but with a twist: we weren't asked to focus on a single product, but on multiple touchpoints for a bigger event. Our task? To create a unique festival experience and design a dynamic brand identity. Both print and digital materials were created, including an app for your average festival goer.

The idea I chose to move forward with was TRAM: a moving music festival with the aim of bringing cities back to life, after two years of Covid inertia. Taking over four TRAM networks in Seville, Rotterdam, Basel and Prague, it would take place over a weekend in July. In my mind, the festival would mobilize local musicians and restaurants in an effort to revitalize the cities and promote their culture. The audience includes music lovers and gig goers, both locals and tourists, united in a shared experience of enjoinment and partnership.

Identity

Modern, urban and unique.

Values

Innovation and dynamism.

Personality

Energetic, confident, free, original and daring.

Tone of Voice

Approachable, direct and enthusiastic.

Taglines

  • Music in motion

  • Join the movement

  • Four cities, two days, one location

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