This self-started project is all about creating a unique festival experience, with a dynamic brand identity. TRAM is a music festival on the move, taking over four tram networks across four European cities during one weekend: Seville, Rotterdam, Basel and Prague.

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With a modern, urban, and unique identity, TRAM aimed to bring back innovation, energy, and dynamism to well-known cities which had suffered through a two-year period of Covid inertia. It moblizes local musicians as well as restaurants in an effort to revitalize these communities and promote their culture.

 

Triggering this "return to life" is the idea that inspired the festival's main tagline: "music in motion". The festival dares music lovers and gig goers, both locals and tourists to "join the movement", united in a shared experience of enjoyment and partnership.