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client
Manchester
Metropolitan
University
2023-2024
2023-2024
Manchester
Metropolitan
University
client
brief
“Making the Invisible, Visible” is a project led by Dr Jasmine Hearn and Ian Whadcock at Manchester Met Uni, bringing together pain psychology, art, and design to explore lived experience of endometriosis.
Through a series of creative workshops, women with endometriosis created physical artefacts as a new way of communicating their lived realities, which can be both difficult and painful to articulate.
The resulting artefacts and participant insights were then developed into a card-based toolkit for use in future workshops.I joined the project at this stage to develop the visual identity / design system for the toolkit. As I wasn't part of the workshops, I felt even more responsible for interpreting these deeply personal materials with care, whilst translating them into a visual language that felt true.
concept
The idea of making the “invisible” visible became the starting point for the visual identity. Participant insights shaped the system, with a wordsearch motif representing the idea of uncovering something hidden and marker-style illustrations drawing attention to specific words and emotions.
The colour palette also reflects the subject matter: pinks and reds convey the intensity and physicality of pain, whilst greens introduce a sense of healing and regrowth. Typography was kept simple and clear, balancing the more expressive elements with the credibility needed for academic and clinical audiences.
The final toolkit was designed to be easily adapted and replicated for future workshops. The identity also extended beyond the card deck into social media and exhibition materials, later featured in the public exhibition “Making Endometriosis Visible” in Stockport.
outcome
brief
“Making the Invisible, Visible” is a project led by Dr Jasmine Hearn and Ian Whadcock at Manchester Met Uni, bringing together pain psychology, art, and design to explore lived experience of endometriosis.
Through a series of creative workshops, women with endometriosis created physical artefacts as a new way of communicating their lived realities, which can be both difficult and painful to articulate.
The resulting artefacts and participant insights were then developed into a card-based toolkit for use in future workshops.
I joined the project at this stage to develop the visual identity / design system for the toolkit. As I wasn't part of the workshops, I felt even more responsible for interpreting these deeply personal materials with care, whilst translating them into a visual language that felt true.
concept
outcome
The idea of making the “invisible” visible became the starting point for the visual identity. Participant insights shaped the system, with a wordsearch motif representing the idea of uncovering something hidden and marker-style illustrations drawing attention to specific words and emotions.
The colour palette also reflects the subject matter: pinks and reds convey the intensity and physicality of pain, whilst greens introduce a sense of healing and regrowth. Typography was kept simple and clear, balancing the more expressive elements with the credibility needed for academic and clinical audiences.
The final toolkit was designed to be easily adapted and replicated for future workshops. The identity also extended beyond the card deck into social media and exhibition materials, later featured in the public exhibition “Making Endometriosis Visible” in Stockport.
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