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Loud idents

These three idents were created as part of a project for University, in collaboration with my colleague Laufey Guðnadóttir. They were created for a "mock-up" channel named Loud, which would feature art related content for a target audience of creatives.

Because we didn't want to limit our audience age - creativity doesn't abide by it after all - we kept the idents simple, fun and quirky, taking inspiration from MTV's old school idents. Maintaining a DIY feel was also important to us, which we achieved by using stop-motion animation and avoiding overly edited footage.

Laufey Guðnadóttir


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