The concept of LOUD channel came about from a self-started, collaborative project. Three idents were developed for the channel which would feature art related content.

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The idents were kept simple, fun, and quirky, as we strived to avoid overly modern and hyper-edited footage. Using stop-motion animation whilst maintaing a DIY feel in our edits was the best way to capture our audience's attention: the idents themselves had to feel like you could shoot them in your own home, and scream "be experimental"!

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Sound played a big part in post-production, as it compliments the ident's personality. Ultimately, it allowed us to incorporate the idea behind the channel's name - loudness.