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client
IBEX
Publishing Media
2022
brief
IBEX Publishing Media works within the environmental sector, moderating events, writing newsletters, and developing curated publications around transportation and sustainability. The Green Mobility Magazine is its main publication, bringing together scientific articles, industry insights, and case studies around some of the most pressing environmental issues.
For its first issue, “Looking Forward”, I was responsible for the art direction, editorial design, and illustration of the publication. The challenge was to make complex environmental content visually appealing and interesting to read, without losing the seriousness of the topics being discussed.
concept
outcome
The optimistic tone of “Looking Forward” allowed serious subjects to be approached in a more playful and creative way, using illustration and humour to spark curiosity and make the content more interesting.
With no photography budget and myself as the only creative resource, the visual system also had to be practical to work well. A flexible illustration style, bold layouts and a colour palette inspired by environmentalism and transportation helped give each article its own character while keeping the magazine consistent.
The final result was a fully art-directed and illustrated first issue of The Green Mobility Magazine, giving complex environmental topics an engaging and distinctive visual treatment. The magazine was also supported by a launch promo video and a set of social media assets.
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