GD.final.final
2023
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The Manchester School of Art's degree show marks the end of an era for a lot of aspiring creative students and graduates. Such was the case for my colleague Laufey and I. Together we created a proposal for the show's branding which would represent the uniqueness of our class. Composed of students with different ages and cultures, coming from multiple countries and backgrounds with distinctive approaches to art and design and, ultimately, very individual goals for their future too.
Our concept aims to be multifaceted, flexible, playful, and witty, without being too casual. Focused on work-in-progress, it uses students' development work at the centre of its branding system, working as a teaser for the upcoming show. Using shapes as containers which can be randomised in position and content, it allows for multiple iterations across the touchpoints, making each of them unique.
The layering of elements came into place as a way to represent the diversity of approaches used by the students whilst completing their projects.