"Dar Sentidos", roughly translated as "providing" or "finding" meanings, is the name and core idea behind Bárbara's practice. As a psychologist, she was looking to rebrand her digital space, with the potential to expand into a physical space soon.

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In Portuguese, the word "sentidos" can both associate itself with "meanings" and "directions" - a connection that inspired the idea of movement that takes centre stage across the branding. This reflects the flow of a therapeutic process as well as Bárbara's goal of supporting clients who might be feeling "lost" and in need of counselling.

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Simple and straightforward language is key to this platform so it can generate a sense of trust, whilst supporting people on the lookout for Psychology sessions. The visuals aim to support that honest communication by creating a welcoming atmosphere to potential clients, demystifying the stigma around Psychoterapy.

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The illustration and overall design have a uniqueness to it and a hand-made feel, reflecting how theraphy itself should be: tailored to the individual. It is also fairly uncomplicated, allowing for the content of the publications to shine.