"Dar Sentidos", roughly translated as "to provide meanings", is the name chosen by my friend Bárbara Minas for her business.
As a psychologist, she reached out to me for a rebrand of her
digital space, with potential to create further materials for a
physical space as well later on.
With it being a Psychology related rebrand, it was important to treat both the imagery and overall message with care. The concept is bound to the idea of movement and "finding directions". This reflects both the therapeutic process and Bárbara's goal of supporting clients who might be feeling lost and in need of counselling.
Together we built a comprehensive branding system which appeals to a large audience in a friendly way, despite it dealing with difficult subject matters at times. Simple, straightforward and honest language is key.
The illustration and overall design has a uniqueness to it and a hand-made feel. Going for something personalised was an obvious choice, as it reflects how theraphy itself should be: tailored to the individual. It is also fairly uncomplicated, in
order to allow the content of the publications to shine.
A platform that generates trust, supporting people on the lookout
for Psychology sessions and/or to learn more about it.
Demystify stigma around Psychotherapy whilst providing
individual- centered services and content.
Honest, unique, friendly and content-focused.
Tone of Voice
Straightforward and honest. Friendly without being too casual.
Open and welcoming for people seeking support.
Bárbara Minas - Psychologist
Organising social media
content into categories.
about the profession.
Content about therapy:
why and how to start,
what is the process like.
Demystifying the process.
connect with Psychology.
It isn't Love
Focused on relationships,
violence in the context
of dating, etc.
to school, education
Who the therapist is,
what she does and why.
"To Teenage" is Human
parent relationships, etc.
The Calendar Says
Important dates and
milestones to highlight.