The Energy Issue
After collaborating twice with aAh! as a designer and illustrator, I took the role of Graphic Design Assistant, overseeing the art direction of The Energy Issue. Other than chairing meetings and do some designing myself, I coordinated the efforts of the creative team: designers, photographers and illustrators.
I was also in charge of developing and implementing our promo campaign, which involved adapting our imagery across multiple channels and platforms (print and digital).
For the social media rollout, we shared some behind the scenes content. I came up with a general concept for IG reels and shot them myself in a DIY fashion. The idea was to keep them creative, causal and funny, targeting the audience of our fellow students, tutors and alumni.
Orrin St. Pierre